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Corporate executives who want to make the best impression for stockholders, use video to present the complete corporate picture, introduce new products and demonstrate new directions. The message is easier to see and understand when presented in video. Video also builds consistency in presentation content when the same material has to be presented to multiple audiences.
Video is ideal for demonstrating and modeling desired behaviors for staff and customers sales personnel. Using video as part of an integrated training program will allow trainers to show how a procedure is to be done or how a product is to be demonstrated. Using live video cameras in the training session can enhance the experience for participants as they compare their own performance to the desired model.
Video can be used for point of purchase displays, when properly integrated with product accessibility and placement.
In an increasingly media driven environment, companies and organizations need to be prepared with video public relations support. When newsworthy events happen for a company, video is a key part of the media mix. Videos can be included in web-based news releases and as a part of electronic press kits (EPK's) that provide news organizations with important coverage of a company's events or products. It's not enough to write copy and distribute photographs. Video is a key part of the corporate communications tool kit.